There are some topics about Effectuation that raise similar curiosity among entrepreneurs and corporate people alike. In this article I address the 5 most repeated questions I have being asked in effectuation trainings, webinars and lectures I have delivered over the past three years. For newbies: Effectuation is a logic of thinking for making decisions under uncertainty. It has been discovered through research and it is…Continue readingFive questions about effectuation
The unexpected emergence of the COVID-19 and its uncertain consequences is making managers to turn their attention to entrepreneurial tools….those where linearity and prediction are not the protagonist any longer. Leaders equipped with an entrepreneurial mindset are not just more prepared to deal with uncertainty and to increase the likelihood of their organisations to survive. They can also…Continue readingLeveraging uncertainty. Effectuation for managers
Contrary to conventional wisdom, it is not possible to develop a business plan for every business idea. If you are in the disruptive-innovation arena playing the new product–unknown market game, for example, developing a business plan may be just time wasted. People like Richard Branson, Steve Blank, Pierre Omidyar o Saras Sarasvathy, among others, have expressed their…Continue readingBusiness plan or business wish list?