I was born in Lima. Since 2015, I have been living in Germany. After Peru, Spain, and the UK, Germany is the fourth country I live in.
Professionally speaking, I am both an academic and a practitioner. I hold that academic work is greatly enriched by practical input. At the same time, practical activity can be even more impactful with academic support.
In the last 20 years I have been department leader, entrepreneur, consultant, professor and researcher in Europe and Latin America. I have led an eighty-people team, started up a market research agency, taught at three business schools and developed projects for a wide variety of organisations; from startups and NGOs, to multinationals and supranational organisations such as the European Commission.
Since 2015 I have been helping entrepreneurs improve their decision-making and leverage their available resources.
Besides entrepreneurship, my professional interests lie in a variety of fields including analytics, behavioural economics, culture, expatriation, migration, and diversity. To channel these interests into action, I have founded Multivariate – people & analytics, where I consult organisations interested in improving their data-driven decisions in HR contexts. I have also co-founded Expats & Spouses Monitor, an organisation that generates insights to better integrate international talent in Germany.
I am passionate about veganism, scientific discovery, evolution, philosophy, cinema, the history of rock, bouldering, judo… and Don Quijote.
Currently, I am Honorary Senior Lecturer at University of SUSSEX Business School in the Strategy & Marketing Department.
For a decade, I taught at EADA in Barcelona, a top-100 business school in the world. I was also Professor at CENTRUM, a top-5 business school in Latin America and one of the very few in the world with the Triple Crown accreditation (AACSB, EFMD, AMBA).
I have presented my research all over the world. I regularly participate in international conferences, publish and review research about entrepreneurship, strategy, cultural values, career development, organisational behaviour and diversity management.
I have also participated in international projects about entrepreneurship funded by the European Union (i.e. programmes Leonardo, Competitiveness and innovation framework, and Lifelong learning).
My diploma (bachelors degree) is in psychology, with a concentration on social psychology, by the Catholic University of Peru.
- Hidden Talent from all over the world in Düsseldorf’s Chamber of Commerce magazine
- Negocios con garra…femenina in Spanish economic and business newspaper Expansión
- Estudio sobre mujeres emprendedoras interview on Spanish National Television (TVE)
- La mujer ante una idea de negocio in Spanish National Newspaper ABC
- Gestión de la Diversidad…de qué estamos hablando in Fundación Alares magazine
- Las prácticas eficaces en la gestión de la diversidad in Harvard Deusto Business Review