About me

I was born in Lima. Since 2015, I have been living in Germany. After Peru, Spain, and the UK, Germany is the fourth country I live in.

Professionally speaking, I am both an academic and a practitioner. I hold that academic work is greatly enriched by practical input. At the same time, practical activity can be even more impactful with academic support.

In the last 20 years I have been department leader, entrepreneur, consultant, professor and researcher in Europe and Latin America. I have led an eighty-people team, started up a market research agency, taught at three business schools and developed projects for a wide variety of organisations; from startups and NGOs, to multinationals and supranational organisations such as the European Commission.

Since 2015 I have been helping entrepreneurs improve their decision-making and leverage their available resources.

Besides entrepreneurship, my professional interests lie in a variety of fields including analytics, behavioural economics, culture, expatriation, migration, and diversity. To channel these interests into action, I have founded Multivariate – people & analytics, where I consult organisations interested in improving their data-driven decisions in HR contexts. I have also co-founded Expats & Spouses Monitor, an organisation that generates insights to better integrate international talent in Germany.

I am passionate about veganism, scientific discovery, evolution, philosophy, cinema, the history of rock, bouldering, judo… and Don Quijote.


Currently, I am Honorary Senior Lecturer at University of SUSSEX Business School in the Strategy & Marketing Department.

For a decade, I taught at EADA in Barcelona, a top-100 business school in the world. I was also Professor at CENTRUM, a top-5 business school in Latin America and one of the very few in the world with the Triple Crown accreditation (AACSB, EFMD, AMBA).


I have presented my research all over the world. I regularly participate in international conferences, publish and review research about entrepreneurship, strategy, cultural values, career development, organisational behaviour and diversity management.

I have also participated in international projects about entrepreneurship funded by the European Union (i.e. programmes Leonardo, Competitiveness and innovation framework, and Lifelong learning).


I completed my PhD in Sociology at Humboldt University of Berlin researching about entrepreneurs.

I also got a MBA by EADA, and a master’s degree in research in sociology by the University of Barcelona. 

My diploma (bachelors degree) is in psychology, with a concentration on social psychology, by the Catholic University of Peru.

Some references

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